Geoff Riding Joins Whisper Films From Channel 4
Geoff Riding has joined Whisper Films as their new Commercial Director after a successful career spanning 20 years at Channel 4, and previously ITV.
He leaves his role as C4’s Commercial Content Controller to focus on Whisper’s thriving branded content side, which has included producing high-end content for Red Bull, UBS, Heineken, Nissan, Hugo Boss and the Premier League.
Riding will also work closely with Whisper’s Head of TV, Mark Cole to identify and grow new opportunities in the broadcast space, utilising his experience from a long and successful career working with broadcasters, brands and rights holders.
Riding said: “I have joined a company with a proven track record for producing high quality content. Coupled with their progressive and ambitious outlook, this is a very exciting time for Whisper and I look forward to bringing my expertise to the table.”
Sunil Patel, Managing Director of Whisper, said: “Geoff is extremely well connected and will be a huge asset across all areas of the business. Whisper have grown to become one of the UK’s leading sports production companies and Geoff will continue to push the creativity, innovation and ambition across the board”.
The new appointment kicks off a promising 2018 for the flourishing independent sports production company, which has enjoyed another successful year of coverage including two Broadcast Award nominations for Best Sports Programme for the BBC NFL Show and Channel 4’s ground-breaking coverage of the Women’s European Championships, which attracted a peak audience of 4.3 million and over 15.7 million across the tournament.
Whisper’s TV portfolio also includes Channel 4’s award wining F1 coverage, BBC’s Women’s Six Nations, the forthcoming Winter Paralympics for C4 and a range of documentary coverage for Channel 5, Formula E and the Olympic Channel.
Whisper was established in 2010 by Managing Director, Sunil Patel, alongside TV Presenter Jake Humphrey and former Formula One driver David Coulthard. In 2015, Channel 4 took a minority stake in the company through their Growth Fund initiative.
The hiring of Riding, follows a number of high profile acquisitions including Match of the Day boss, Mark Cole, as Head of Television, Richard Gort as Creative Director, Kay Satterley as Production Executive, Andy Stevenson as Development Producer and Chris Grubb as Executive Producer.